In 1976, the organization hired John Brown and Partners, based totally in Seattle, as its first marketing enterprise. The following yr, the corporation created the primary “brand ad” for Nike, known as “There is not any end line”, in which no Nike product was shown. By 1980, Nike had attained a 50% marketplace share inside the U.S. Athletic shoe market, and the employer went public in December of that 12 months.
Together, Nike and Wieden+Kennedy have created many print and tv advertisements, and Wieden+Kennedy remains Nike’s number one advert enterprise. It turned into business enterprise co-founder Dan Wieden who coined the now-well-known slogan “Just Do It” for a 1988 Nike ad campaign, which was selected by means of Advertising Age as one of the pinnacle 5 ad slogans of the 20th century and enshrined inside the Smithsonian Institution. Walt Stack turned into featured in Nike’s first “Just Do It” commercial, which debuted on July 1, 1988. Wieden credit the foundation for the slogan to “Let’s do it”, the last phrases spoken by way of Gary Gilmore before he was accomplished.
Throughout the Eighties, Nike extended its product line to encompass many sports activities and areas for the duration of the world. In 1990, Nike moved into its eight-constructing World Headquarters campus in Beaverton, Oregon. The first Nike retail keep, dubbed Niketown, opened in downtown Portland in November of that 12 months.
Phil Knight introduced in mid-2015 that he is making plans to step down as chairman of Nike in 2016.
Nike has received several apparel and footwear agencies over the direction of its history, some of which have when you consider that been bought. Its first acquisition became the upscale footwear organisation Cole Haan in 1988, followed by way of the purchase of Bauer Hockey in 1994. In 2002, Nike sold surf garb employer Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to accumulate Converse, makers of the Chuck Taylor All-Stars line of footwear. The organization acquired Starter in 2004 and Umbro, called the producers of the England country wide soccer group’s kit, in 2008.